Competent content is easy.

I ghostwrite for C-suite and VP-level executives who need content that reflects actual operating experience , not polished filler. Twenty years building platforms, running P&Ls, and presenting to boards. That's what shows up in your writing.

Peer-reviewed

SMPTE Motion Imaging Journal,
April 2026

Operating background

CPO-equivalent scope · $170M P&L · 20-year track record.

Domain depth

SaaS · Digital media · AI governance · SMB platforms

Series B SaaS founder — AI pricing pressure

"The SaaS companies panicking about AI pricing pressure aren't facing a business model problem. They're facing a value delivery problem they've been hiding behind subscriptions for years."

VP of Product — platform consolidation

"Everyone is selling platform consolidation right now. Almost nobody is solving the actual problem. 'Single source of truth' has become an oxymoron in digital marketing."

CMO — counterintuitive take on SMB retention

"Deliberately degrading your services to unprofitable SMB segments to accelerate their churn sounds like madness. Hear me out."

Let's talk

Let's talk

Brief me on what you're working on. If it's a fit, I'll follow up within 24 hours to schedule a 20-minute conversation.

Signal Copy • signalcopy.co • Dan Gesshel • Los Angeles • dangesshel@gmail.com

Signal Copy • signalcopy.co • Dan Gesshel •

Los Angeles • dangesshel@gmail.com